AI Insights · Timothy · April 2023
Top 5 Drawing & Coloring Android Apps in Europe: Q1 2023 Performance
A look into the performance of the top drawing and coloring apps on the Android platform in Europe during Q1 2023, focusing on weekly downloads, revenue, and active users.
In the first quarter of 2023, the drawing and coloring category saw significant activity on the Android platform in Europe. Here’s a closer look at the performance of the top five applications based on weekly downloads, revenue, and active users, with data provided by Sensor Tower.
Color Page ASMR from SayGames Ltd experienced a noticeable fluctuation in weekly downloads, starting strong at around 475K in the last week of December and then witnessing a decline to approximately 141K by mid-January. However, the app picked up pace again, stabilizing around 173K by the end of March. Active users mirrored this trend, starting at about 1M and dropping to around 604K in mid-January, before gradually rising to approximately 701K by the end of the quarter.
Phone Case DIY by CrazyLabs LTD saw a steady performance in weekly downloads, ranging from approximately 171K to 235K throughout the quarter. Active users started at around 1.2M but saw a dip to approximately 744K by mid-January. The app managed to recover, reaching about 830K by the end of March.
Pixel Art - Color by Number from Easybrain demonstrated consistent weekly revenue, peaking at around $2.3K in late February. Weekly downloads were robust, with a peak of approximately 270K in late December, maintaining a steady range between 150K and 210K through Q1. Active users remained strong, starting at around 2.5M and hovering close to this figure throughout the quarter.
Happy Color®: Coloring Book by X-FLOW showed a varied performance in weekly revenue, reaching a high of approximately $1.3K in mid-February. Downloads were stable, ranging from around 120K to 165K, while active users started at about 2.2M and saw minor fluctuations, ending the quarter at roughly 1.97M.
Coloring & Learn by Orange Studios Games maintained a steady weekly revenue, peaking around $406 in late December. Weekly downloads varied between approximately 122K and 158K. Active users started at around 1.05M, reaching a peak of approximately 1.14M in early February, and stabilizing around 1.11M by the end of March.
For more detailed insights and data, visit Sensor Tower.